3 ms·

Don't know why this is downvoted. If the title is the hardest part of professional blogging, then the content must be relatively vapid.

• halayli 9y ago
  The title is what readers see first. If content and title don’t match then yes it’s trash. But that doesn’t mean that having a good title isn’t important.
• ThomPete 9y ago
  That sounds like misreading the point on purpose. I myself write fairly long and well-researched essays but I also spend quite a long time to figure out what the title should be. That doesn't take anything away from the time and effort I put in. The more famous you are, the more cryptic you can be but to most it's just a fact of life that you need to spend time making your content easily shareable.
  • ppeetteerr 9y ago
    A good title is very important, but that's not what he wrote. Words matter.
    • csallen 9y ago
      The point the author made was very clearly "titles are important" for anyone who understands hyperbole and reads him honestly. I can't believe any well-intentioned reader would believe that he spends literally 80% of his time crafting titles.
      • j2kun 9y ago
        In the context of the post this is the very first "lesson" the author displays. He then expands on his claim with a bunch of metrics. There is nothing to infer hyperbolicity, no implied sarcasm or joke, and any well-intentioned writer would not waste their reader's time with nonsense masked as a statistic.
        • ThomPete 9y ago
          But it's true. It is one of the most important parts of your essay if you want it to be read and live off of being a professional blogger. It has nothing to do with the content of the essay your write.
          • j2kun 9y ago
            And that's my point: if you spend 80% of your time working on a title, you won't have spent nearly enough time on the content for it to be worth reading.
    • ThomPete 9y ago
      So does the intent of the reader. I understood what he meant I think most do.