From the parent: Maybe this is just a way to get a foot in the door with publishers so you are giving them something familiar I think this is an important poi

From the parent: Maybe this is just a way to get a foot in the door with publishers so you are giving them something familiar I think this is an important point. If you can get your foot in the door by making them comfortable, you can drive a new UI with their help: private beta, asking for feedback, etc.