I'm aware of a general screaming into the void complaining here, so I'll add two different comments. About the article: Very interesting idea, and the Replay

I'm aware of a general screaming into the void complaining here, so I'll add two different comments. About the article: Very interesting idea, and the Replay is a fascinating and in hindsight obvious way of being able to quickly test out new approaches without waiting for the data collection. Screaming into the void: If you're able to do all this, why do you still write "NEW EPISODES" on the thumbnails of shows you know I've already watched? Why do I have broken images constantly in my android app? Why can I not turn off autoplay of trailers (meaning if I don't want to have things spoiled I need to keep flicking around)? Why do you suggest I watch things I've 1. Already seen and 2. Told you I hated?