3 ms·
It sounds like it was written or told by an engineering person and then mangled into this BusinessExecutive™-speak by some marketing person. And the story does
by sundarurfriend 9y ago
It sounds like it was written or told by an engineering person and then mangled into this BusinessExecutive™-speak by some marketing person.
And the story doesn't have that big a payoff to justify that either.
All the plugging did was make me slightly annoyed and averse towards the brand and that bloody catchphrase.
- 1wd 9y agoThe story has apparently been recounted and rewritten many times since at least the "June 1978 issue of Traffic Safety magazine". https://www.snopes.com/autos/techno/icecream.asp https://www.snopes.com/autos/techno/icecream.asp
- magic_beans 9y agoThat makes the biz-speak story posted on the KT website all the more distasteful.