I was recently looking into stocks and shares ISAs and which index funds are best, and I can safely say that emerging market funds are very definitely being pit

I was recently looking into stocks and shares ISAs and which index funds are best, and I can safely say that emerging market funds are very definitely being pitched to suburban mums and dads in the tabloids. Meanwhile, they're running articles about Bitcoin being a bubble and a huge scam. What I'm saying is, your claim about what the tabloids are convincing people to invest in doesn't seem terribly founded.