4 ms·

That story is so incredibly far-fetched, and further comprised by the not-so-subtle product plugs liberally sprinkled at every turn.

• sundarurfriend 9y ago
  It sounds like it was written or told by an engineering person and then mangled into this BusinessExecutive™-speak by some marketing person. And the story doesn't have that big a payoff to justify that either. All the plugging did was make me slightly annoyed and averse towards the brand and that bloody catchphrase.
  • 1wd 9y ago
    The story has apparently been recounted and rewritten many times since at least the "June 1978 issue of Traffic Safety magazine". https://www.snopes.com/autos/techno/icecream.asp https://www.snopes.com/autos/techno/icecream.asp
    • magic_beans 9y ago
      That makes the biz-speak story posted on the KT website all the more distasteful.
• deleted 9y ago
  [deleted]