It is a matter of appearance. I know how databases work, I am a developer myself. The point in was making is that apparently Spotify is very comfortable with th

It is a matter of appearance. I know how databases work, I am a developer myself. The point in was making is that apparently Spotify is very comfortable with the image of them looking through their customer's data and use it whichever way they find fun/profitable. I expect them to analyse listening behaviour in order to recommend certain sponsored content, I expect them to connect my listening to other's listening in order to recommend music to me, I expect them to use my listening behaviour in order to sell insights to the music industry on how to sell better to people with similar music preferences. What I did not expect however is that they would sift through my playlist titles in order to find out whether there is something embarrassing in there for them to use in their advertisements. What is next? Spotify ad: Dear Mosselman, who has listend to his playlist "Oh no Veronica, why did you leave me?" 100 times in the last week. Veronica isn't thinking about you anymore, shes listening to _her_ playlist "Thank god for Mosselman's brother and his good lovin'" since day 1.