This market moves so fast that you have to release new products 1-2 times per year to stay near the top in performance in a given price band. C.H.I.P.'s claim

This market moves so fast that you have to release new products 1-2 times per year to stay near the top in performance in a given price band. C.H.I.P.'s claim to fame, as far as I'm concerned, is that they're the first kickstarter I bought that delivered on time.