> But pushing it out broadly, even in an inert state, was not good. I don't see how "push" is even useful here. It's ARG content; teasing players into actively

> But pushing it out broadly, even in an inert state, was not good. I don't see how "push" is even useful here. It's ARG content; teasing players into actively seeking out content is the bread and butter of ARGs. While it's certainly part of the premise that they exist as a sort of overlay on top of reality, well-run ones usually have a clear concept of which media are "in-game" to discourage people getting off into the weeds of fan-made content and unintended red herrings. The game is typically not meant to leak into unrelated media (such as the add-ons tab of Firefox on my company-issued laptop). Good examples of wider distribution for the initial round of hints to advertise the existence of an ARG include the "corruption" in a Halo 2 trailer (I Love Bees) and the heat-sensitive ink on the Nine Inch Nails Year Zero CD. > I can assure you that there's an active internal discussion to that effect. I'm hopeful that we'll learn from this. Here's one thing that somebody at Mozilla ought to learn (though I worry that the people who most need to learn this are going to be above the fray of the internal discussion): This was absolutely not a mere PR misstep, as the current non-apologies from official channels suggest. The primary problem now isn't that users misunderstood what Looking Glass is, it's that Mozilla management misunderstands what Looking Glass represents. If the Mozilla brand stands for anything at all, it stands for the mission of building the future of the web on behalf of the full spectrum of end users and developers instead of parochial and shortsighted corporate interests. The fact that Looking Glass was deployed in this way, with any internal alarm over it clearly either absent or overruled until after the fact, sends the opposite message. That message was further reinforced by the "clarifications" issued in response to the backlash. Right now, I feel like any apology is likely to ring hollow. All indications so far are that upper management badly wants this sort of thing and that there will just be another flavor of it next year, as though it's just a matter of tweaking the recipe until they find a version of the pill that people will swallow. I really love the work you guys do, but I feel like it's being undermined by exactly the sort of thing Mozilla is supposed to be the antidote to. I imagine many Mozillans feel the same way. So what the heck is going on?