It seems that Mozilla didn't get paid to implement this extension and force it through channels reserved for usability studies: "We didn't make any money off o

It seems that Mozilla didn't get paid to implement this extension and force it through channels reserved for usability studies: "We didn't make any money off of this; it was intended as an easter egg in Firefox for fans of the show." https://www.metafilter.com/171227/Your-Reality-Is-Driven-By-Marketing#7265127 https://www.metafilter.com/171227/Your-Reality-Is-Driven-By-... "Mozilla wasn't paid for the Mr. Robot tie-in, Kaykas-Wolff [Jascha Kaykas-Wolff, Mozilla's chief marketing officer] said. "We've enjoyed a growing partnership with the show and the show's audience," he said." https://www.cnet.com/au/news/mozilla-backpedals-after-mr-robot-firefox-misstep/ https://www.cnet.com/au/news/mozilla-backpedals-after-mr-rob... It doesn't matter if the extension was not activated on installation because the check for the extensions.pug.lookingglass on line 22 https://github.com/mozilla/addon-wr/blob/master/addon/bootstrap.js#L22 https://github.com/mozilla/addon-wr/blob/master/addon/bootst... can easily be gone in the next version of the extension. Not getting paid for this ad is even worse in my opinion. Mr. Robot is produced by Universal Cable Productions, which is part of NBCUniversal, which in turn is owned by Comcast. Your marketing people are probably laughing behind your back, they got the dork developers to implement this ad for free, be proud of it and even defend it in online forums. As they say: "The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes." https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b/seriously_i_paid_80_to_have_vader_locked/dppum98/ https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b... Your marketing people got to play with the big boys in mass media and are now owned some favors. Think about that for a minute.