Plenty of companies conduct internal beta's. Plenty of companies conduct internal usability studies for new features or anything in their product they have the

Plenty of companies conduct internal beta's. Plenty of companies conduct internal usability studies for new features or anything in their product they have the slightest worry could backfire. I mean they could have included this in the developer unpublished version for some time and just asked for general feedback before releasing it. These concepts are far from unheard of.