As the article points out, a large number of the purchasers aren't apocalypse preppers and the company itself is expanding its marketing efforts towards a more

As the article points out, a large number of the purchasers aren't apocalypse preppers and the company itself is expanding its marketing efforts towards a more mainstream audience and successfully finding customers. So you're arguing against something the article only mentions in passing. "...today, the major concern is environmental instability. “It’s not just the freak events. We get calls from people saying, ‘I live in Miami, and flooding is now routine. I’m worried Florida is going to be under water in two years,’ ” he says. “Or from people in upstate New York who experienced a 1-in-a-1,000-year blizzard and couldn’t get out of their driveway for two weeks. People who lived through the California drought, the forest fires of Texas and the Northwest, and who think maybe the government won’t come to their rescue when a disaster hits...."