It seems like it couldn't hurt (even if cars drove 20 mph) for the crosswalk to be about 10 times more visible as well. There's a small sign, but people don't a

It seems like it couldn't hurt (even if cars drove 20 mph) for the crosswalk to be about 10 times more visible as well. There's a small sign, but people don't always notice those, nor do they often think to look for them on a stretch of road not near an intersection. And in fact, based on Google Street View imagery, it appears they are in the process of doing exactly that: https://www.google.com/maps/@41.0919153,-112.0647278,3a,75y,20.28h,88.49t/data=!3m6!1e1!3m4!1snEiLYiNnALhLbENgKyO3rg!2e0!7i13312!8i6656 https://www.google.com/maps/@41.0919153,-112.0647278,3a,75y,... My city has some crosswalks with big, obvious flashing lights similar to this, and they really catch your attention more. Some of them have button that immediately turns the flashing lights on so you don't really have to wait for lights to cycle like you do at a normal intersection, which probably makes them more effective.