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You inserted the word "random" into the OP's statement in order to support your position. Your employees will ALWAYS have a better understanding of the state of
by stevew20 9y ago
You inserted the word "random" into the OP's statement in order to support your position. Your employees will ALWAYS have a better understanding of the state of affairs of projects they are developing, simply because they are the ones developing them. You cannot fully understand the complexities without doing the work yourself. Not factoring opinions about a product from the employees who are making it is incredibly irresponsible, and makes those employees much more likely to find an employer who will value them as subject matter experts.
- ksk 9y ago>Not factoring opinions about a product from the employees who are making it is incredibly irresponsible, and makes those employees much more likely to find an employer who will value them as subject matter experts. A developer is not a subject matter expert on how to market a product. Maybe you can restate your opinion.
- stevew20 9y agoCounter to your statement, "A developer is not a subject matter expert on how to market a product": Most development experience I have had (open source, exclusively) comes with continual interaction with, and and feedback from, a subset of users who use the software. This subset is populated mostly by power users, those who rely on the software for work, and those who use it regularly. They are the ones who understand which needs the software is meeting and which it is failing to meet, and who ask for intelligent and sensible features to be added. The marketing departments don't have this built in compass. They create ideas that they think will be profitable to the company, and they simply don't have the necessary connection with the users and with the software to know which of these ideas will be perceived as awful by the user. The ones creating the software are the subject matter experts on what that software should do, how it should behave, and what the users will find most useful, in this instance. The marketers are subject matter experts on... Other stuff? Advertisements and buzzwords and increasing revenues by targeting certain demographics of peoples? I have experience with the marketing side of business that has perhaps reflected poorly on that profession, so I'd love to hear from anyone that can fill my knowledge gap.