> Why would people think they're not buying from Amazon when they're on the Amazon web site and their credit card gets billed to Amazon? Because Amazon tells t

> Why would people think they're not buying from Amazon when they're on the Amazon web site and their credit card gets billed to Amazon? Because Amazon tells them when they're looking at the item that it's sold by a third party? And then again when they're checking out. And the items sold by third parties include an invoice and receipt from the third party? It's not a difficult technical issue - it only requires basic reading comprehension, which I'd expect most people using Amazon to posses. Obviously everybody commenting here has figured out what's going on, and most people I've talked to about it (technical and non-technical) have also figured it out, so I just can't see it as Amazon tricking everybody. My assumption is that most people buying from Amazon do know about and understand third party sellers, but aren't bothered by them enough to do anything.