EBay started at the opposite end of the spectrum, but they converged to the same problem. Amazon "I'm buying from a reputable company, so I can trust that the

EBay started at the opposite end of the spectrum, but they converged to the same problem. Amazon "I'm buying from a reputable company, so I can trust that the seller is accurately representing the item." turned to "I thought I was buying from an established company, but instead I'm buying from a questionable person that is using Amazon as a level of obfuscation. They are probably hiding something, so I don't trust them." EBay "I'm buying from a random person that I don't trust and may be misrepresenting the item, but it looks like they've described all the problems and got the same use from the item as I would like to get, so I'm comfortable with taking a chance." turned to "I thought I was buying from a random person, but instead I'm buying from a questionable company that is using Ebay as a level of obfuscation. They are probably hiding something, so I don't trust them."