I can say from personal experience that I used to seek out reviews on Amazon even when buying goods from a brick and mortar store. Now it’s almost the opposite

I can say from personal experience that I used to seek out reviews on Amazon even when buying goods from a brick and mortar store. Now it’s almost the opposite. I’m hesitant to trust any reviews on the site and buy goods from other vendors whenever possible. It’s unfortunate; I hope they can implement some measures to prevent fraudulent reviews.