One sense implies that the author is scheming- soliciting reviews to boost her sales- and has a connotation of her agency in dishonest behavior. The other sens

One sense implies that the author is scheming- soliciting reviews to boost her sales- and has a connotation of her agency in dishonest behavior. The other sense is one of a natural human (but honest) response of friends excited by the celebrity status of one of their own. I agree fully with your comment on the consumer's point of view, though. As a consumer that point's not lost on me.