On the "About SHIELD Studies" page it says: "SHIELD studies let you try out different features and ideas before they are released to all Firefox users. Using y

On the "About SHIELD Studies" page it says: "SHIELD studies let you try out different features and ideas before they are released to all Firefox users. Using your feedback, we can make more informed decisions based on what you actually need." This wasn't a feature and it wasn't an idea to be released to all Firefox users. It was an ad placement for the Mr. Robot show; that seems to be the crux of the issue. They abused a channel meant to improve Firefox and test new features and in doing so violated the trust of the users. I didn't have this installed because I disable all telemetry however it doesn't take away from the bad taste of Mozilla's actions.