I wonder if Amazon isn't particulary interested in solving the problem(which happens mostly in lower end products, higher end use strong brands), since such a s

I wonder if Amazon isn't particulary interested in solving the problem(which happens mostly in lower end products, higher end use strong brands), since such a solution could be copied by their big competitiors, but instead they think about how to create private labels at scale ? a private label for every product category ? Because if sucsessful, it would be a huge competitive advantage. And they do already have 34 private labels in varied areas, but i think they are still in the learning phase.