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Many people look at # of reviews and average review as "social proof" about the quality of a product. The reason we do this is because it can be a useful short-
by maksimum 9y ago
Many people look at # of reviews and average review as "social proof" about the quality of a product. The reason we do this is because it can be a useful short-cut to performing an intellectually rigorous evaluation. If Amazon removes a bunch of reviews they're removing incentives that users use to buy products.
- Terretta 9y agoNo. You’re at Amazon.com, you will make a purchase. Reviews affect which purchase. The incentive that matters is the sentiment or belief you should go to amazon.com in the first place. That’s what’s at risk.