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I don't understand your argument. How do reviews drive revenues? If all fake reviews were taken down, wouldn't buy less stuff from Amazon.
by brianpan 9y ago
I don't understand your argument. How do reviews drive revenues? If all fake reviews were taken down, wouldn't buy less stuff from Amazon.
- maksimum 9y agoMany people look at # of reviews and average review as "social proof" about the quality of a product. The reason we do this is because it can be a useful short-cut to performing an intellectually rigorous evaluation. If Amazon removes a bunch of reviews they're removing incentives that users use to buy products.
- Terretta 9y agoNo. You’re at Amazon.com, you will make a purchase. Reviews affect which purchase. The incentive that matters is the sentiment or belief you should go to amazon.com in the first place. That’s what’s at risk.
- picodguyo 9y agoMost retailers find that conversion increases alongside review count, with diminishing returns above something like 50 reviews. It's important enough that most of the largest retailers either incentivize reviews with rewards or run "seeding" programs where they send out products in exchange for reviews.