Many FOSS projects compete with proprietary software without compromising their FOSS principles. There's nothing wrong with Mozilla wanting to make money, but

Many FOSS projects compete with proprietary software without compromising their FOSS principles. There's nothing wrong with Mozilla wanting to make money, but if Mozilla is indeed a for-profit enterprise then they should clearly say so, so users know what to expect. Deceiving the public about their real intentions, that's not acceptable.