There are two trends in the car rental world that are happening today I think we'll see a lot more of in the next three years. First, the Care By Volvo program

There are two trends in the car rental world that are happening today I think we'll see a lot more of in the next three years. First, the Care By Volvo program on their new 2019 XC40, which is a set monthly fee that includes the lease cost + insurance + all maintenance + 15k miles per year, and which allows you to upgrade cars every year. It starts at $500/mo for a $35k car. Second, the Porsche Passport program, which is a flat subscription fee for truly unlimited access to any Porsche. $2000/mo for their cheaper models, $3000/mo for any model. No mileage restrictions, 30 day commitment, everything included, and you can swap cars anytime (they deliver and pick up for you). These are both expensive, but that's primarily because we're talking about luxury cars. Once manufacturers like Honda and Toyota enter this game the prices will come down. I really think we'll see this model, especially the Volvo one, replace traditional leases. You're right that the capital cost of new cars is becoming too much for the average person to bear, but the rise of these new "all inclusive" lease-like programs means more people will use them. And all of these new leased cars enter the used market at some point, where prices come down and high-mileage drivers will buy them.