1/ "behavior programming": it is what you do with it that determines if it is "marketing" or not. I think of the Gamepocalypse of Jesse Schell: games&reward mec

1/ "behavior programming": it is what you do with it that determines if it is "marketing" or not. I think of the Gamepocalypse of Jesse Schell: games&reward mechanics are there (like mattmaroon just said). But now who will win? Big selfish shortsighted corporations driven by profit, maximizing shareholders wealth? or more open types of organizations driven by value to people first and money later. 2/ think of all the health pb in general. Huge. Now isn't it important for insurance companies or the government to get more healthy behaviors from us? The possibilities are numerous. And nobody has nailed this yet. Therefore I agree it is interesting to see how they'll be reinventing themselves along the way.