He means that this seems like a submarine PR piece (http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html). Journalists on a deadlin

He means that this seems like a submarine PR piece (http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html). Journalists on a deadline will frequently publish what a PR firm sends them, and it's worth being on the lookout for articles that probably started that way.