That's a good example, I can see how in general it is a bidirectional thing. In this case I think the outcome is that the carbonation lover who drank in public

That's a good example, I can see how in general it is a bidirectional thing. In this case I think the outcome is that the carbonation lover who drank in public is then fired from their job (Denise Young Smith or D'Amore, not that I personally agree or condone what they said or did, just using them as examples here). Not only that even discussing carbonation at all is swept under the rug and covered up quickly (for example, this whole thread is already flagged). They probably expect to be able to say they like carbonation or even drink it in public and even argue and face criticism for it. What they don't expect is to be attacked, fired or punished for it.