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Marketer here. While I agree that these are often standard practices he shares, there's a strong difference between knowing about them, and knowing how to apply
by shostack 9y ago
Marketer here. While I agree that these are often standard practices he shares, there's a strong difference between knowing about them, and knowing how to apply the practice to different business situations properly, or educating others on how to do so. Patrick excels at that part.
Also, honestly, I've met many "marketers" who don't know those things, or don't know how to actually implement them, or why.
- csa 9y agoIndeed. If it came across that I was understating the skills of 'patio11, then I sincerely apologize. He's talented at what he does, and his combined skill set is rare. I will also add that some of original contributions are seminal ("Falsehoods Programmers Believe about Names" comes to mind). As far as the state of today's median online marketer, I agree with you that the level is not particularly high.