Maybe those words were identified as most likely to be used in manipulating others to get bigger budget and moving towards emotional response "one with a good h

Maybe those words were identified as most likely to be used in manipulating others to get bigger budget and moving towards emotional response "one with a good heart" can't deny, so it's a nice playground for sociopaths to force their way through by shaming/guilt/etc.? So commonly used technique, one would laugh if it weren't so dangerous not to play along, risking mob lynching? Frankly, I'd love to know what is the best defense technique for the scenario I outlined. Any ideas?