Possibly, but PG's submarines do not directly pay the outlet. Instead, a contact at the hired PR agency contacts some newspapers reporter and gives them somethi

Possibly, but PG's submarines do not directly pay the outlet. Instead, a contact at the hired PR agency contacts some newspapers reporter and gives them something that could be news. Of course, the reporter wants to publish interesting articles, and they trust the PR agency contact, so very likely they will publish some article about that.