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Most theatres are not at all scared of MoviePass, they're getting paid the full admission price. In fact many chains and independent operators love it, and are
by DKnoll 9y ago
Most theatres are not at all scared of MoviePass, they're getting paid the full admission price. In fact many chains and independent operators love it, and are looking at implementing their own version.
> because theaters have all decided on a ticket price customers must pay for the premium of that big screen and sound system.
Not really, no. Studios are the ones driving up movie prices since they keep demanding a bigger and bigger cut. The new Star Wars film for example has the highest royalty of any movie ever released.
- dawnerd 9y agoCinemark announced theirs the other day. 10 bucks a month but you only get one movie and some discounts. Not a great deal but that’s the only way I can see it being sustainable long term.
- anilshanbhag 9y agoThat is not true. Star wars is an exception and the cut percentage increased by 1%. The real reason is the dropping viewership. Number of tickets sold peaked in 2012. Beyond that the number of movie tickets sold dropped, however number of locations is up and salaries have gone up. To compensate for it, movie ticket prices need to go up.
- vonseel 9y agoI imagine theaters see more bodies == more filled seats == more revenue $. That seems to hold true especially given that Moviepass pays regular-price for tickets. Moviepass’ success is dependent on the same thing as any subscription model like this. Article author seems unable to recognize that he is a top 1% (maybe even rarer) user of Moviepass and the majority of subscribers will see 1 or sometimes fewer movies per month.