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Right - but the mechanics of VCs are well documented at this point. I feel like the content is just all a re-hash of the same thing with individuals all jockeyi

by mbesto 9y ago

Right - but the mechanics of VCs are well documented at this point. I feel like the content is just all a re-hash of the same thing with individuals all jockeying for the latest position. PS - Jacques, we should sync up sometime, I'll be doing some tech diligence in the EU/UK market in the future and I understand you're based there. If I recall correctly, we've gone back and forth about the topic of diligence on here before.

csa 9y ago
It needs to be both well-documented as well as easy to find in "native" internet circles. Currently I would humbly suggest that the content is not easy to find for most people. As a simple example in a different field, 'patio11 has taken standard practices in the online marketing world and exposed them to the engineer set with a fairly decent level of success and exposure. Very little of what he has said is original or novel... to those who hang out in marketing circles. That said, he has been able to open the eyes of many engineers to the realities of marketing via using appropriate communication style and sharing it in appropriate forums (in the broad sense of the term).
- 1337biz 9y ago
  The translation aspect is an important point. But also all the personal perspectives, anecdotes, ramblings are highly interesting to those who look for the outliers. The perspectives that don't fit into the current frame of explanation are so essential for any new hypothesis to arise.
- shostack 9y ago
  Marketer here. While I agree that these are often standard practices he shares, there's a strong difference between knowing about them, and knowing how to apply the practice to different business situations properly, or educating others on how to do so. Patrick excels at that part. Also, honestly, I've met many "marketers" who don't know those things, or don't know how to actually implement them, or why.
  - csa 9y ago
    Indeed. If it came across that I was understating the skills of 'patio11, then I sincerely apologize. He's talented at what he does, and his combined skill set is rare. I will also add that some of original contributions are seminal ("Falsehoods Programmers Believe about Names" comes to mind). As far as the state of today's median online marketer, I agree with you that the level is not particularly high.

by mbesto 9y ago

csa 9y ago

It needs to be both well-documented as well as easy to find in "native" internet circles. Currently I would humbly suggest that the content is not easy to find for most people. As a simple example in a different field, 'patio11 has taken standard practices in the online marketing world and exposed them to the engineer set with a fairly decent level of success and exposure. Very little of what he has said is original or novel... to those who hang out in marketing circles. That said, he has been able to open the eyes of many engineers to the realities of marketing via using appropriate communication style and sharing it in appropriate forums (in the broad sense of the term).

1337biz 9y ago
The translation aspect is an important point. But also all the personal perspectives, anecdotes, ramblings are highly interesting to those who look for the outliers. The perspectives that don't fit into the current frame of explanation are so essential for any new hypothesis to arise.
shostack 9y ago
Marketer here. While I agree that these are often standard practices he shares, there's a strong difference between knowing about them, and knowing how to apply the practice to different business situations properly, or educating others on how to do so. Patrick excels at that part. Also, honestly, I've met many "marketers" who don't know those things, or don't know how to actually implement them, or why.
- csa 9y ago
  Indeed. If it came across that I was understating the skills of 'patio11, then I sincerely apologize. He's talented at what he does, and his combined skill set is rare. I will also add that some of original contributions are seminal ("Falsehoods Programmers Believe about Names" comes to mind). As far as the state of today's median online marketer, I agree with you that the level is not particularly high.