And for television: television is a channel. People are there watching what happens. Internet is a lot more about choice. If you reach, with a video, 5 million

And for television: television is a channel. People are there watching what happens. Internet is a lot more about choice. If you reach, with a video, 5 million people, kudos to you. Still you have to reach 1 million people using something. Not just looking once at something (and one million would still be a lot).