A lot people would like to have their startup funded. I believe that knowing what the investment side is looking for, the things that would make your company at

A lot people would like to have their startup funded. I believe that knowing what the investment side is looking for, the things that would make your company attractive to them, is important in a sales pitch. It allows you to focus your pitch and business plan around their business model, which makes it easier to get funded. It's a small part of it, but understanding what VCs are looking for and their business model is important if you ever want to get funded. It will allow you to foresee certain decisions, and give you more options in response to them.