That’s also how I always did it and it works well for startup jobs. A lot of people are too formal or list too many things that the person on the other end does

That’s also how I always did it and it works well for startup jobs. A lot of people are too formal or list too many things that the person on the other end doesn’t care about. It’s also important to reference something from the company website / job offer in my opinion. I recently had to wade through a bunch of applications we got through Indeed and 100% of them had irrelevant generic cover letters / intro text that could apply to a startup or an enterprise at the same time. Spending your time on that instead of formatting your CV goes a long way.