So can someone explain what this could mean on the consumer side? I've been mostly thinking about it from the producer side and how tech companies will have to

So can someone explain what this could mean on the consumer side? I've been mostly thinking about it from the producer side and how tech companies will have to pay a premium for fast service to be delivered to users, but I'm seeing the packages and wondering if as a consumer I would have to call up my ISP to add a random site that I want to access to my service. How would like aggregation sites like Reddit or Ycombinator even work then? I dont know enough about what ISP's can and cannot do to answer this question for myself.