What I don't get, is how come the advertising industry isn't opposing this? How are the ad trackers going to track you across the entire internet now if ISPs a

What I don't get, is how come the advertising industry isn't opposing this? How are the ad trackers going to track you across the entire internet now if ISPs are going to partition it into packages? If you don't get the facebook package, or whatever, doesn't that mean that facebook won't get to know all the other sites you visit?