I'm not saying Netflix exposes all personal data to all their staff, and it's very likely that the PR staff have no direct access to this data whatsoever. Here

I'm not saying Netflix exposes all personal data to all their staff, and it's very likely that the PR staff have no direct access to this data whatsoever. Here's likely what happened: DB admin guy runs a query to see who has the highest number of views for any movie last month. Notices that there are a lot of watches for A Christmas Prince. Laughs about it to his officemates, word spreads, and finally the PR department knows about it. Guy in the department thinks it's so funny that he makes a Twitter post about it. Gets past review due to sheer probability. So yes, it's somewhat weird that they released the anonymized information, but I don't think that it's outright scary.