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This is pretty common in retail and predates Amazon (or even online shopping in general)-- for example, Kroger has Kroger-branded groceries; Best Buy has Dynex
by JonathonW 9y ago
This is pretty common in retail and predates Amazon (or even online shopping in general)-- for example, Kroger has Kroger-branded groceries; Best Buy has Dynex, Rocketfish, and Insignia for consumer electronics; Costco has Kirkland Signature everything.
Generics and private label brands are big business, especially in industries where consumers aren't brand sensitive (does anyone actually buy on-brand Motrin or Advil?). It's completely understandable that Amazon would want on that particular gravy train.
- reaperducer 9y agoAmazon Basics rechargeable batteries actually have higher capacities than their name-brand competitors. I saw Amazon Basics pants last night. But there's some places even I won't go.