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The Yahoo!/Microsoft chess match continues: Yahoo! enters trial partnership with Google
- jeroen 19y agoI'm pretty sure Yahoo! has it's own ad system. Does this mean that (Yahoo! thinks) adsense is better?
- fallentimes 19y agoNot necessarily, but I think they feel it's worth testing - and if they can mess with Microsoft while doing it, all the better.
- angstrom 19y agoYes, it was once Overture, but Yahoo hasn't been able to successfully monetize it: http://sem.smallbusiness.yahoo.com/searchenginemarketing/ http://sem.smallbusiness.yahoo.com/searchenginemarketing/
- xlnt 19y agowhat's with calling everything a chess match? as a chess player I can tell you that chess matches are rather different.
- angstrom 19y agoMakes no sense to me. Snubing MS for the sake of pissing on their offer just so Yahoo can turn around and undermine their own service. Sounds more like Microsoft is playing Bullshit and Yahoo is playing Go Fish...
- okeumeni 19y agoI do not believe for a moment that Yahoo suffers from lack of talent or technology know how in all areas as compare to Google. Going for AdSense send the signal that they do believe there’s a problem with their ads system. Its shows how desperate Yahoo is facing all their trouble, desperate to the point of losing self confidence. Yahoo problem is not technology, at least not the main problem, the problem is lack of traffic, search traffic which generates revenue from ads, they seems to be failing to recognize it in this move. They can try what ever they want; actually I think it is a bad strategy, it supports in the mind of their remaining audience that Google is better. If Google is better even in their mind MS should reduce the offer.