I work for a company similar to GrubHub outside the US. 'The Cloud' works great for us. Think, how many people order food at 9AM on a Monday? Therefore, we only

I work for a company similar to GrubHub outside the US. 'The Cloud' works great for us. Think, how many people order food at 9AM on a Monday? Therefore, we only have a very small amount of servers running. However, 7PM on a Friday... thousands. Yes, it's still mega expensive. But allows us to scale when we need it and not have to worry about the hardware, cost, or management of it.