The talk about "hyper local" and relate it to the 5 digit zip which can still encompass thousands of people. Hyper local to me would be if the went to the 9 di

The talk about "hyper local" and relate it to the 5 digit zip which can still encompass thousands of people. Hyper local to me would be if the went to the 9 digit zip, which would be basically a city block, or apartment building/complex. Of course if they went to the 11 digit number in the postnet bar code (9 digit zip + 2 digit delivery point) that might be going too far, essentially each individual house or apartment.