Hey Matt, thanks for the advice. Some of this stuff, I've done, and some I'm still working on. As for me, I'm a former management consultant, my experience wa

Hey Matt, thanks for the advice. Some of this stuff, I've done, and some I'm still working on. As for me, I'm a former management consultant, my experience was primarily in strategy, operations and sales/marketing. For the last year I've been consulting and advising startups bringing some of things I learned over the last five years to help out. Those projects have ranged from building pricing/marketing strategy, customer segmenting, product differentiation, etc. - basically everything non-technical from UI to customer service. I have talked to potential customers either friends, friends-of-friends, or random people over the weekend and with an app price of around five bucks, the first 30-40 have been interested. That didn't cost me anything except time at an event I would have went to anyway. That may work for initial sales, launch or testing, but that isn't longterm. For that I've put together a list of vendors and 3rd parties that I can reach out to when we have a better mockup (most of whom I know are already looking for this) about advertising, publicity etc. Long term I think its more about getting in front of the right people and less about ad-word buys or marketing. I had read that post, and put quite a bit of work into testing the idea to be sure it wasn't just solving a personal itch and you're totally right that work didn't come through in my initial post, thanks.