This. Facebook is going to have to make efforts to present a better UI/UX if it wants to be a content portal for videos. Their entire UX is based around the al

This. Facebook is going to have to make efforts to present a better UI/UX if it wants to be a content portal for videos. Their entire UX is based around the algorithmic feed, which obfuscates the true quantity of actual content on the user's timeline, thereby allowing a higher density of ads and other sponsored content without the user necessarily being able to tell or prove [1]. But the sliding window of the feed still moves forward in time, so content that you don't interact with enough to be recorded in the activity log just falls off, never to be seen again. In 2014, Facebook Paper was an effort to reimagine how Facebook surfaces content [2][3], but despite rave reviews it fizzled and was killed in 2016. It was part of a wider effort to pivot into being a publisher of original content and not merely a social aggregator, and although Paper was discontinued prematurely, the effort faced several hindrances, including news publishers' pushback against Facebook's content framing [4] and Facebook's role in the dissemination of fictitious clickbait. Facebook is so multifaceted that its current way of presenting content is woefully inadequate, and doesn't fit their ambitions. [1] Reusing an old line: https://hn.algolia.com/?query=niftich+true+quantity+of+actual+content&sort=byDate&type=comment https://hn.algolia.com/?query=niftich+true+quantity+of+actua... [2] https://www.theverge.com/2014/1/30/5360358/facebook-paper-iphone-app https://www.theverge.com/2014/1/30/5360358/facebook-paper-ip... [3] https://www.wired.com/2014/02/inside-look-at-the-creation-of-facebook-paper/ https://www.wired.com/2014/02/inside-look-at-the-creation-of... [4] https://news.ycombinator.com/item?id=14126073 https://news.ycombinator.com/item?id=14126073