The comment is that you can no longer assume net neutrality. Under the assumption that your ISP does the equivalent of bundling television channels, you'd have

The comment is that you can no longer assume net neutrality. Under the assumption that your ISP does the equivalent of bundling television channels, you'd have end users look at their "package options" and go "no, of course I won't pay you an extra 10$/mo for Facebook with ads". GP is looking forward to the Schadenfreude.