Just a thought, malls in America all look the same (with some exceptions). I do realize this was a concious effort based on data that consistency in mall design

Just a thought, malls in America all look the same (with some exceptions). I do realize this was a concious effort based on data that consistency in mall design reduces "friction" and provides "familiarity" to consumers. This isn't the case in a lot of other countries/cities; Dubai for example has multiple malls which look entirely different with it's own unique theme (or themes). They have an overlap of brand name stores, yet the business is brisk. Can American mall owners learn something from this?