McLuhan's point of view was that the means for media delivery have a much more significant global impact than the content contained within the media itself. He

McLuhan's point of view was that the means for media delivery have a much more significant global impact than the content contained within the media itself. He did not contend that the content was meaningless, or lacked a message. He did, however, quip throughout his life that focusing on the content is putting the cart before the horse.