>> (using 100% OFF coupons so they appear as verified purchases) Don't know about ES, but on CA, at some point in mid 2016, the 100% off coupon code purchases

>> (using 100% OFF coupons so they appear as verified purchases) Don't know about ES, but on CA, at some point in mid 2016, the 100% off coupon code purchases stopped appearing as verified purchases. Instead of being dismissive about reviews with photos and lots of text, the warning signs you should look for are hyperbolic words. One sentence reviews regardless of whether they're incentivized or not tend to be useless and lacking in any real info, imo. Not all incentivized reviewers are dishonest [full disclosure, I used to write incentivized reviews. I made an effort to be fair and honest, but when I looked at other reviews of the products I reviewed, I can definitely say there are a lot of lazy reviewers who would just post glowing reviews]. The things you should look out for are excessive use of superlatives (or in the rarer case of paid negative reviews, excessive use of highly negative terms) in the reviews. When I look at reviews for products (I buy a lot of stuff from Amazon), I generally take the figure skating approach of throwing out the highest and lowest scores and looking at the reviews in between.