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But WhatsApp and Instagram are not that big a percentage of overall revenues. And if they do monetise them further, they risk becoming annoying to use like Face
by osrec 9y ago
But WhatsApp and Instagram are not that big a percentage of overall revenues. And if they do monetise them further, they risk becoming annoying to use like Facebook. Just realised something - as Facebook extracts more money from users it actually delivers LESS value to users. This is somewhat different to normal business where you earn more when you deliver MORE value for your users/customers.
- Lxr 9y agoThis is exactly the problem with advertising as a business model. You necessarily have to make your product worse to make more money, and it becomes a balancing act. Subscription SaaS services on the other hand are free to make the product as clean and easy to use as possible.