"It is small contribution to the vast corpus of complaints about what happens to product design when an engineer’s focus on problem solving blinds them to the n

"It is small contribution to the vast corpus of complaints about what happens to product design when an engineer’s focus on problem solving blinds them to the norms of social interaction." Product design is part of engineering. Good engineering entails solving the actual problem within the actual constraints. In this case, ignoring the constraints of social interaction is bad engineering.